people

the group was founded by brothers, graham and philip richards (centred bottom) who hold the position of group ceo and group brand director, respectively. jaco kriel (top left) is the group cfo with brett tippett (centred top) serving as managing director of the group’s private kitchens brands, along with reino zeelie (top right) as design director of the private brands. mduduzi mbatha (bottom left) is operations director of the manufacturing business, ocd systems, with des buys (far right) serving as the contracts director of ocd systems. the various brands and businesses within the group are managed by this dynamic team, all focusing on specific aspects within the group, striving to ultimately see the group vision fulfilled. 

the group consists of blu_line, the luxury kitchen brand, servicing a very niche segment of the market. nuuma, our premium kitchen brand, services the wider high-end segment of the market and ocd systems, services the volume contracts market. the core focus of the group is developing products that, within the cabinetry manufacture sector, would be able to service the high volume contracts market, through ocd systems as well as build international brands to service the luxury as well as premium private residential market, through blu_line and nuuma.